Has Rick Rolling
come to TV? Sort of.
Virgin Mobile launched a series of TV and online ads to promote its Data Done Right plan, available at Walmart. In "Do It for the Data," Dad is in charge of
doling out the data used by his wife and kids. Naturally, everyone sucks up to him to score extra data, culminating with Rick Astley jumping from a cake to sing his hit song, "Never Gonna Give You
Up." Dad gives the data up, making it rain gigabytes for his wife and kids.
See it here. In one online spot, dad asks Astley if he would give
up his lady for extra mobile data. Astley happily would, scoring him an extra gig.
Watch it here. Another online spot shows the family at a
garage sale. Dad sees a mini motorcycle and ponders purchasing the impulse buy. His son approves, even offering to forgo getting braces. That scores him a gig of data.
See it here. The TV spot will run on ABC Family, the Food Network, TBS, TLC and USA.
180LA created the campaign.
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