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Tuesdays and Saturdays Garner Highest Open Rates: Customer.io
- USA Today, Thursday, March 19, 2015 5:32 PM
Emails sent on Saturdays have the highest overall open rate, averaging at 18.3 percent, according to research from Customer.io. Tuesday follows Saturdays at a close second with an average email open rates reaching 18 percent that day. The idea is that Saturday, people are not working so they have more time for email, and Tuesday they are busily into their work week and most efficient.
