Around the Net
84% of Marketers Say Email is Critical to Loyalty
- VentureBeat, Wednesday, May 20, 2015 4:08 PM
Eighty-four percent of marketers consider email important or critically important to customer loyalty, according to a new report from Venture Beat. In addition, most marketers report that email is important for sales, customer retention and lead generation. However, despite the channel's importance, only 50 percent of email marketers consider their needs met by their current providers.
