The news that Shop Direct is planning to shut down the last vestige of the Woolworths’ brand – its online store – suggests this could finally be the end for the popular
UK retail brand. Shop Direct Group bought the Woolworths name in February 2009, three months after it went into administration. It has since run it as an online
retailer. However, Shop Direct is now informing customers with a Woolworths.co.uk account that their details will be transferred to Very.co.uk. Subsequently the Woolworths website will be shut down.
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