• by Amy Corr  @MediaPostOTL, June 15, 2015

Chinet goes old-school in a TV spot and digital short that revert back to the original definition of being social: bonding with friends in real life, not online. And no one needs to wash any dishes. In "Terms," typical vernacular common on social media is paired with real-life events. The word "chat" is paired with a group of girlfriends gabbing on a sofa, while "share" accompanies a couple sharing their food at a party. "Remember what being social used to mean. Welcome back," closes the ad, seen here. An amusing 15-second digital short features a trio of friends at a picnic. When a friend approaches, he stands out like a sore thumb because he's not wearing any pants, a victim of becoming too accustomed to texting in his undies. Make an effort, folks. Watch it here. The Buntin Group created the campaign.