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Asda Pocket Tap Comes Back With Walmart Strapline
- Campaign, Monday, July 6, 2015 7:37 AM
The campaign, which comes as the supermarket celebrates its 50th anniversary this year, includes the strapline "Save Money. Live Better", which is used by its American parent company, Walmart. The 60-second spot, created by VCCP, is intended to be a "feel good" ad that celebrates what Asda customers love about the retailer, showing parents, children, and dogs enjoy everyday moments of life. Each moment is accented by a rhythmic "pocket tap" to the soundtrack of Blessed by American band The Score.
