Around the Net
Experts Agree: Email Is Far From A Dying Breed
- EContent Magazine, Tuesday, July 7, 2015 12:28 PM
Email can be a volatile place for marketers, says EContentMag.com. While it’s been around for a while, the old dog of email marketing needs to learn some new tricks. Caught between junk and spam email folders and an increasingly discerning consumer, it is all some advertisers can do just to show up in someone’s inbox.
However, “‘email remains one of the most effective marketing channels for both the brand and consumer,’ says Jesse Harriott, chief analytics officer for Constant Contact, pointing to research from DMA that indicates email is the preferred method of marketing for consumers across all age categories. Marketers also say email marketing provides the highest ROI for any form of online marketing, he says."
The article makes the case for new strategies adapting to mobile tech, more personalized marketing (beyond including someone’s name at the top of the message), and automation.
