Around the Net
Ikea Looking To Ditch Quirky Perception
- Marketing Week, Monday, July 20, 2015 8 AM
Ikea’s UK marketing boss says the retailer is looking to widen its appeal through more creative marketing and the launch of smaller stores and pop-ups to recreate the
“buzz” that surrounded the brand when it first came to this country almost 30 years ago. Speaking to Marketing Week, UK and …
