• by Amy Corr  @MediaPostOTL, August 7, 2015

It's been a long time since Isaiah Mustafa spoke to me: seriously, it's been five years! The memorable Old Spice spokesman is appearing in an ad with another equally memorable pitchman: Terry Crews. The pair join forces for some friendly competition as they help guys make a "Smellmitment" and select their favorite Old Spice scent. Crews plays Bearglove Man and Mustafa handles double duty as Swagger Man and Timber Man. The debut ad, "And So it Begins,"opens with Mustafa’s unforgettable "Hello ladies," line, and quickly jumps from one quirky snippet to another. Midway through his pitch, Mustafa is on a canoe and interrupted by Crews, who emerges from the lake, because this is an Old Spice ad. Crews cruises through the remainder of the ad, trying to convince men to wear Bearglove, until he's stopped by Mustafa's oversized head. "Timber," says Mustafa. This is the first of seven "Smellmitment" ads. See it here, created by Wieden+Kennedy Portland.