Around the Net
Sex Sells Itself, Not Products
- Quartz, Friday, August 21, 2015 9 AM
Sex sells, but apparently it only sells sex. A new study from Ohio State University, a meta-analysis of 53 experiments involving nearly 8,500 participants, looked at sex and violence in advertisements. Participants in the experiments, published in late July by Psychological Bulletin, viewed brands that used sexual ads less favorably than brands that featured neutral ads.
