Around the Net
Delta Lands Deal To Reach College Consumers
- NYSportsJournalism.com, Wednesday, September 2, 2015 8 AM
Saying it would go beyond traditional stadium signage and the like, Delta Air Lines has signed an alliance with nine universities, adding to six already on its roster. The plan is “to embed the airline and its employees in campus and alumni events, academics and career recruiting” in an effort to reach what it called its “future customers.”
