• by Richard Whitman , Columnist, September 3, 2015

OK, OK, so Saatchi & Saatchi's Dynamic Markets CEO Justin Billingsley hasn't been promoted to CDO -- which, not to confuse matters, is a really a Chief Data Officer. Rather, he's been promoted to Chief Operating Officer -- but according to Saatchi & Saatchi CEO Robert Senior, the agency is big on doorways.

Of the promotion, Senior said, “Justin and I have a great working partnership. It is as simple as this: we both stand in the doorway of the Saatchi & Saatchi network. From there I tend to look outwards, and Justin tends to look inwards. We need to do both in order to lift our game and achieve our purpose.”

So, Chief Doorway Officer, right? 

Anyway, Billingsley is fired up about the promotion and said" “This role represents an inspirational challenge to wake up to each day: If we are promising our clients and our people that ‘Nothing is Impossible’ then what kind of agency does it take to deliver this today and what will be needed tomorrow? We are defining what this means and transforming accordingly, combining new skills with a hunger for creative excellence and world-changing ideas. And it’s fun, making Saatchi & Saatchi more Saatchi & Saatchi.”

A hunger, people, a hunger!

All of Saatchi & Saatchi’s offices will report to Billingsley, who will focus on growing the agency and making the necessary changes to do so. He will continue to lead the agency’s M&A activity as well as continue to serve on the executive board and global leadership team of Saatchi & Saatchi.

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