Around the Net
While Most Emails Have Social Buttons, Most Don't Contain Social Images
- MarketingProfs, Monday, September 21, 2015 7:52 AM
Seventy-six percent of emails have some kind of social media button, but only 14 percent contain social images, according to a new report from Curalate and Movable Ink. According to the report, the reason that so many marketers don't include images from social accounts within email is for technical issues. In fact, 52 percent of the marketers surveyed said "different databases and systems" made adding social images to emails challenging and 52 percent of respondents said analytics and data collection were the hurdle.
