Unilever's online sales are outpacing the global ecommerce market, propelled by growth from the UK, Ireland and France. The world's second-biggest ad spender said ecommerce sales across its business were growing at 40% compared to 20% for the global market. While it's still early days, the early gambles have the company on track to see its volume ecommerce sales account for around 6% of its retail sales this year.