While consumers are using their mobile devices to do a number of activity, email remains of the most valuable ways to reach consumers on smartphones. According to Pew Research, reading
and writing email is the third most popular activity after text messaging and surfing the web. In addition, various studies show that more than half of email opens take place on a mobile device,
suggesting that email is still a valuable medium to market on mobile devices.Read the whole story at Harvard Business Review »
