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New Commissioner, New Partners Drive MLB Sponsorship To Record $778M
- NYSportsJournalism.com, Wednesday, November 18, 2015 10 AM
In his first year as commissioner for Major League Baseball, Rob Manfred not only saw strong numbers in attendance and on TV, but in the major category of marketing and partnerships. MLB recorded a total of $778 million in sponsorship spending during the 2015 season, a record for the league and up more than $80 million from the previous record of $695 million in 2014. MLB this past season had official partners in 24 categories, which included seven new deals: Amazon Web Services, DraftKings, Esurance, Falken Tire, The Hartford, Maytag and Starwood Hotels and Resorts Worldwide.
