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Monica Lewinsky Anti-Bullying Snapchat Emojis Backed With Vodafone Donations
- Marketing Week, Thursday, November 19, 2015 6:28 AM
The anti-bullying emojis, developed with anti-bullying ambassador Monica Lewinsky, will appear on Snapchat as geofilter photo overlays. The Vodafone Foundation has pledged to donate a pound per retweet or like of the #BeStrong emojis hashtag. Its head of consumer policy Lisa Felton told "Marketing Week": “Around 84% of our UK instant messaging traffic comes from Snapchat -- that’s more than WhatsApp and iMessage combined -- so we this as a real opportunity to spread a positive social message to teenagers.”
