A bride-to-be used thousands of fake email addresses in order to win a contest from Wedding magazine, which offers a £25,000 wedding prize. The bride created fake email addresses so that she could vote for herself repeatedly. UK advertising watchdog discovered the deception by following up on several complaints.
Scamming contests like these is a full time job for some people. To avoid problems like this, contest organizers need should utilize an email hygiene, correction, and validation service like FreshAddress's SafeToSend service, which will block deliverable but problematic addresses, correct hygiene errors, and validate the deliverability of every email address registered so as to ensure the integrity of the contest and maximize the ROI on these marketing programs.
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