Campaigns and PACs have starting increasing their use of radio ads. One of the biggest radio conglomerates in the country, iHeartRadio, has seen a 30% rise in the fourth quarter in political
advertising, when compared to the same period in 2011. Millions of dollars spent on TV ads haven’t moved the dial much, as we’ve seen with John Kasich and Jeb Bush. That's possibly one
reason for the increased focus on radio.
Read the whole story at The New York Times »
