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Yahoo Struggles As An Afterthought To Advertisers

A great read from the New York Times on Yahoo's struggles with advertising revenue: "In the third quarter of 2012 — Marissa Mayer's first three months as chief executive of Yahoo — the company had about $1.2 billion in revenue, most of it from advertising. Three years later, its revenue was still $1.2 billion. While Yahoo was treading water, younger companies like Google and Facebook were zipping ahead, riding a huge wave of advertiser interest in digital media. Now, 20 years after its founding, Yahoo, which still has a billion people using its apps and websites, is an afterthought in many ad budgets." 

Read the whole story at The New York Times »

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