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InBev Introduces Light-Up Bottles For Oculto
- Adweek, Monday, December 7, 2015 8 AM
Labels on InBev's Oculto tequila-infused beer are enlightened. Using smart label technology and LED lights, the limited-edition bottles include illuminated labels, activated by thumb on the pressure-sensitive bottle label. The switch turns on LED lights that shine through the mask illustration on the label. The original Oculto bottles, which debuted in March, featured labeling with discoverable elements such as hidden messages that appear when the beer is cold.
