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Crystal Pepsi Is Back
- Adweek, Thursday, December 10, 2015 8 AM
Pepsi will re-release its clear cola from the 1990s, Crystal Pepsi. To be one of the consumers who get one of the limited releases, one has to sign up for a sweepstakes through the brand's loyalty program, Pepsi Pass. Pepsi is giving 13,000 winners a complimentary six-pack of the transparent soda. The brand released a two-minute, 30-second, 90's-themed spot from The Barbarian Group.
