Around the Net
Serena's Slam Season A Match For WTA Marketing
- NYSportsJournalism.com, Thursday, December 24, 2015 8 AM
The Year of Serena Williams and her quest for a calendar Grand Slam drove tennis, media, marketing and the WTA to realize rising — and in some cases historic — numbers regarding attendance, TV viewership, digital and online visits and marketing deals. Williams took in some $13 million in endorsements (not including investments in her own and other companies) and close to $12 million in earnings, while bringing more attention to women tennis players and athletes worldwide.
