Around the Net
Four Overhyped Marketing Ideas Of 2015
- Digiday, Tuesday, December 29, 2015 10 AM
We can start with Apple Watch, which hasn’t kept time with the company’s hopes. Its failure (so far) was spectacular because of how hyped it all was, with developers building apps for it five months before it hit the market. Sales of the watch have stalled. How about “influencer marketing,” which makes sense on paper, but which can hurt a brand. And in spite of marketing experiments from several brands, device makers, and publishers, virtual reality isn't getting traction, nor is “wearable tech.”
