Around the Net
61% of Retailers Use Data to Personalize Subject Lines: Yesmail
- Direct Marketing News, Friday, January 15, 2016 11:48 AM
Sixty-one percent of retailers use customer data to personalize the subject lines of marketing emails, according to new research from Yesmail and Shop.org. The 2016 Yesmail Channel Report includes feedback from almost 200 retailers. The research also reveals that 36 percent of retailers use data to create personalized email copy. However, 10 percent of the retailers surveyed don't personalize brand emails at all.
