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Media Outlets in the UK Are Not Taking Full Advantage of Email Newsletters

Media outlets in the UK are not taking full advantage of email newsletters, according to a new report from journalism think tank Polis. The research found that while publishers in the US are taking advantage of the opportunities email affords, publishers in the UK are not. The 'Back to the Future – Email Newsletters as a Digital Channel for Journalism' report revealed the various ways that newsletters help media companies connect with audiences.

Read the whole story at Journalism.co.uk »

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