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O2 Launches Concept Stores
- The Drum, Monday, February 1, 2016 6:21 AM
O2 is hoping to own the mobile tech retail space with the introduction of two new concept stores, which it is confident will give the business a "competitive edge." The company opened the doors of its new stores in Manchester and London this month with the aim of "re-writing the rule book" of what a phone shop should be about with the emphasis on educating consumers about the possibilities of technology. Designed by design agency Dalziel & Pow the stores are three times the size of O2's typical stores.
