Around the Net
Email Marketers Have a Ways to Go to Get Mobile Right
- Venture Beat, Tuesday, February 2, 2016 12:08 AM
Seventy percent of mobile users checked their email on their mobile devices. Despite this massive audience, only 42 percent of marketers use responsive email templates on a regular basis to automatically adapt content to a user’s screen size. And yet, responsive email generates a 21 percent higher click/open ratio than non-responsive email templates.
