AdExchanger considers whether Twitter has what it takes to compete in the ad tech space. Hmm. Allison Schiff reports that high-profile departures and a series of confusing missteps have led
to some head-scratching. “When I talk to agency and buy-side contacts, they recognize the value of Twitter and that the real-time nature of the platform is unique,” said Dan Salmon,
managing director of BMO Capital Markets. “But the advertising community is also aware of the turbulence at the top of the company. They’re not immune to reading the news," according to
Schiff's report. At the end of January, five top executives left Twitter, the company's stock price is muddled, user growth has flattened and new product introductions have yet to catch fire.
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