Around the Net
Brand, Ad Agency Make Herzog's Hit Possible
- Fast Company, Wednesday, February 3, 2016 10 AM
Werner Herzog's “Lo and Behold, Reveries of the Connected World,” which looks at the global digital transformation, and features the likes of Elon Musk and Sebastian Thrun, began as a marketing campaign. It kicked off with a conversation between cybersecurity brand Netscout and its agency Pereira O'Dell New York. Originally the goal was to create a campaign that celebrated the brand's customers, companies and people who build, evolve, and protect the connected world. They came up with the brand notion of Guardians of the Connected World.
