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MTV2 Puts On The Dog
- New York Post, February 1, 2005, Tuesday, February 1, 2005 10:31 AM
What on Earth is the two-headed dog? It's the new logo for MTV2 and the creature behind MTV's viral-marketing campaign to create all-important buzz for MTV2's new look and programming. Yesterday, MTV plastered its headquarters in Times Square with the two-headed dog profile. And for the past three weeks at New York's coolest concerts, rock-loving hipsters have been bombarded with T-shirts, hats and hoodies emblazoned with the silhouette of a two-headed dog.
