Around the Net
BT Was UK's Busiest Advertiser In January
- Campaign, Tuesday, February 9, 2016 8:07 AM
BT was by far the busiest advertiser on UK TV in January 2016, racking up nearly 4,000 minutes of screen time. Across terrestrial and pay TV, BT booked 6,729 spots between 1 and 31 January, resulting in 3,965 minutes of screen time. Data science company 4C compiled the data, which showed HSBC was the second most active advertiser across pay TV and terrestrial channels last month after BT, booking 3,354 spots.
