- eMarketer, Friday, February 12, 2016 10:23 AM
Accenture surveyed more than 10,000 adult smartphone users globally who shop online and in-store. The research, conducted in Nov. 2015 found that nearly half of smartphone users worldwide are enthused
about receiving real-time promotions from retailers on their phones. Yet only 7% of retailers are offering them, according to a report in eMarketer's daily newsletter. And, 42% of respondents said
they want the ability to credit coupons and discounts automatically.
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