Around the Net
Meredith Exec Talks Consumer Control, Fragmented Market
- DMNews.com, February 2, 2005, Wednesday, February 2, 2005 10:11 AM
Even Steve Lacy, president and chief operating officer of a magazine publishing giant like Meredith Corp., admits that today's consumer is firmly in control. He said society is becoming much more fragmented, and the media world, with its proliferating television channels and magazines, reflects that. He cited Procter & Gamble's analysis on the demographic and media changes over the past 20 years.
