The
New York Times Sunday Review finally addressed the ad blocking wars,
bringing up the "verbal grenades" lobbed against ad blockers by Interactive Advertising Bureau President and CEO Randy Rothenberg. Roi Carthy, the CMO of Shine, an Israeli company that recently began
offering ad blocking software to wireless carriers called ad blocking a "holy war" for his company. Wireless carriers are growing tired of data-sucking ads that take a long time to load on their
networks. Shine is partly financed by the Hong Kong billionaire Li Ka-Shing who also has stakes in Facebook, Spotify and BitPay. Shine’s first major client is mobile service Digicel. Shine is
reportedly talking to 60 other carriers. The story noted that while the
Times is still mulling its options, other publishers have responded to ad blockers using a variety of tactics.
Forbes has come up with technology that blocks ad blockers. Ars Technica editor-in-chief Ken Fisher said: “It’s the worst players in the web publishing world that’s driving
this.”
Read the whole story at The New York Times »
