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Will A Curvier Barbie Help Mattel's Bottom Line?
- Knowledge@Wharton, Monday, March 21, 2016 8 AM
Two of the biggest toy makers in history are making changes to their product lines. Mattel, maker of the Barbie doll, is adding curvy, petite and tall dolls to try to address an issue it may have connecting with young girls. Lego is introducing a mini figure that uses a wheelchair. Marketing experts discuss the strategy behind these new products.
