Media Consumption Shifts in Wake of 9/11
Americans are spending more time watching television now than they were in October. The median amount of time spent per day watching television has increased from 4.1 hours a day in October to 5.2 hours a day in May.
While the amount of time spent watching TV news has remained constant at 2.4 hours/day, time spent viewing other non-news programming has increased from 2.2 hours to 2.8 hours.
Since October, the average number of days/week a newspaper is read has declined from 5.6 to 4.5 days. However, the average number of newspapers read by those who read newspapers has increased from 1.5 to 1.7 newspapers/week, and the proportion of newspaper readers who read 2 or more newspapers/week has increased from 33% to 49%.
The proportion of adults who have read a magazine the last week increased from 72% in October to 78% in May. There has been no change in the number of days/week (2.3) or in the number of magazines (2.2) that are read.
Among the three-quarters of the population that has access to the Internet at home or at work, the proportion of those who have accessed the Internet in the last 7 days declined from 86%in October to 81% in April. Among this group, the average number of days that the accessed the Internet in the last week also declined – from 5.6 to 5.0.
Recent Online Media Daily Articles
-
Coca-Cola Loses Bid To Dismiss Text-Spam Case May 24, 5:41 p.m.
Consumers can proceed with a lawsuit against Coca-Cola for allegedly sending them unwanted SMS messages, a ... -
Disaster Ready: Google Maps Model Quickly Adjusts To Events May 24, 5:29 p.m.
The four-lane bridge in Washington state that partially collapsed Thursday into the Skagit River was removed ... -
Pandora Beats Rev Estimates, Adds Subscribers May 24, 5:01 p.m.
Online radio service Pandora on Thursday reported that revenue rose 55% in the first quarter to $126 ... -
Real-Time Web Turns Consumers Into Impulse Buyers May 24, 4:37 p.m.
Video, mobile, social, and better search capabilities continue to make it easy for consumers to buy ... -
Mugnier Shares M&C Saatchi's Mobile Approach May 24, 4:32 p.m.
M&C Saatchi Mobile was formed three years ago through the acquisition of mobile marketing agency Inside ... -
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ...
Be the first to comment on "Media Consumption Shifts in Wake of 9/11"
Leave a Comment