Around the Net
Realtor.com Attributes 40% Traffic Growth to Email
- Venture Beat, Tuesday, March 29, 2016 5:42 AM
Email marketing helped real estate site Realtor.com grow its traffic 40 percent from 2014 to 2015. The site optimized its emails in several ways in order to achieve this growth. For instance, the company did A/B testing to tweak its subject lines and added personalization to help increase open rates and clickthrough rates.
