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Retailers Tone Down Definition Of Sexiness
- Business Insider, Monday, April 4, 2016 8 AM
Young people — like the teen Generation Z — are specifically having a growing influence on the way retailers position sexiness; they demand a message. "They don't respond to traditional notions of beauty or even sexuality," Ruth Bernstein, chief strategic officer of image-making agency YARD, said. "There is a reason that the Aerie campaigns that are not retouched are doing well. "
