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Whoopsie, R.I. Campaign Featured Iceland Footage
- Adweek, Monday, April 4, 2016 8 AM
Last week, Rhode Island unveiled a new marketing campaign for the state. The effort from the Rhode Island Commerce Corporation, Havas and famed designer Milton Glaser was swiftly met with criticism from Ocean State natives. Betsy Wall, who served as CMO for the Rhode Island Commerce Corporation, has resigned. The campaign will be retooled.
