- Adweek, Thursday, April 7, 2016 5:54 AM
Palace Sports and Entertainment, the company that owns the Detroit Pistons has formed a partnership with Movable Ink to send real-time email messages. Consumers on the list will be
served with up-to-date content based on when they open the email. The team's game-day email which goes out to ticket holders a couple hours before the game updates every time a
recipient opens or reloads it. The email includes matchups and stats before the game, but as the game gets going, the email includes live scores. If the email is opened after the game, it features a
final box score.
Read the whole story at Adweek »
