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Price Chopper Quietly Introduces Pics House Brand
- Albany Times Union, Friday, April 8, 2016 8 AM
The Price Chopper supermarket chain, in the midst of a $300 million rebranding campaign with the rollout of its Market 32 stores, has quietly unveiled a house brand called Pics. Mentions of the new Pics line of foods has been made in the past week in newspaper circulars, in stores and on the company's Facebook page and web site
