Around the Net
How Kylie Jenner Built A Booming Brand At Age 18
- Adweek, Monday, April 11, 2016 8:04 AM
Kylie Jenner, who was age 9 when “Keeping Up With The Kardashians” first launched, is the embodiment of an entirely new type of celebrity which is is not based in any type of legacy medium. Jenner didn't accrue her fan base via YouTube videos or blogs. Rather, her celebrity—and increasingly valuable brand—stems merely from the image she presents across social media.
