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Classic Tootsie Roll Spot Still Resonates

  • The Drum, Wednesday, April 20, 2016 8 AM

To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years. Today's marketing moment was chosen by David DeMuth, co-CEO and president of Doner. Tootsie Pop's iconic 'How many licks does it take to get to the center of a Tootsie Pop?' campaign is his favorite marketing moment of all time. 

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