Around the Net
Nonprofit Email Engagement Dropped Off, While Revenues Rose in 2015
- Mashable, Wednesday, April 20, 2016 4:04 AM
Nonprofits sent email subscribers an average of 49 messages in 2015, which sent response rates down. However, according to the 2016 M+R Benchmarks Study published by communications agency M+R and the Nonprofit Technology Network, while open rates, click-through rates and response rates dropped off, revenues from email grew by 25 percent in 25 percent. In 2015, email revenues accounted for 29 percent of all online revenue last year.
