Around the Net
71.8% of Marketers Are Spending More Time on Email Production This Year
- Marketing Dive, Friday, May 13, 2016 12:59 PM
More than 71 percent of companies plan to spend more time on email production, and 86.7 percent are increasing marketing budgets this year, according to a recent study from Email on Acid. The research also revealed that 23.5 percent of marketers send more than one email a day this year and that 69.1 percent of marketers will spend 1-5 hours to develop a typical email campaign.
