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Marketing In Communist-Ruled Cuba: From Guerrilla To Mainstream
- Reuters, Wednesday, June 1, 2016 8:10 AM
For half a century after Fidel Castro's 1959 revolution, Cuba's marketing was limited to patriotic propaganda and its most ubiquitous brand was not Coca-Cola but late revolutionary hero Ernesto "Che" Guevara, daubed on walls across the island.
