Around the Net
Dormify Sees 92% Increase in Revenue from Email Through Optimization
- Pymnts, Monday, June 6, 2016 4:14 AM
Dormify, an e-commerce site that sells affordable dorm decor to college students, has seen a 92 percent increase in revenue from email marketing and has doubled its web
conversion rate. The company spent a year testing and tweaking of 18 metrics including: personalization, frequency, tone and overall strategy in order to optimize its email.
