Commentary
The Pain Of Mobile Checkout; 13 Fields To Input For A Retail Sale
- by Chuck Martin , Staff Writer, July 5, 2016
Retail is still
ground zero for mobile impact.
It’s not just the overall trend of consumers spending more time on their phones, it’s also that they’re doing a lot of when in a store as they shop.
The amount of time spent on desktop over the last two years has …
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Chuck Martin is Editor of the AI & IoT Daily at MediaPost and writes the daily Connected Thinking column. He is a NY Times Business bestselling author and his latest book is “Digital Transformation 3.0” (The New Business-to-Consumer Connections of The Internet of Things.) He is CEO of Net Future Institute and a frequent keynote speaker internationally. Follow him on Twitter @chuckmartin and contact him at Chuck@MediaPost.com.
The ONLY store that has figured out mobile pay is the Apple Store. Why others haven't copied their systems---after 8 years---is a mystery. Major department stores really don't know how to check out at all---have you been through the check-out hell at Macy's, Burdines? There is a huge disconnect between the world of Tribecca and Santa Monica and the mall in Kansas City. Huge.
Well said, Walter. To your point, most have not even connected location with in-store mobile activity and checkout.