Around the Net
Unilever Could Use VR In New Way
- The Drum, Thursday, July 7, 2016 8 AM
Unilever is naturally treating virtual reality (VR) with caution but one area it thinks the medium could make a difference is using it to sell sustainability. VR is fast emerging as 2016’s standout technology for marketers, with the likes of Audi and the BBC testing its long-term potential in recent months.
